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Let's say you've linked the directory pages of five U.S. states to your résumé / user page, and linked about two-thirds of the topic pages of those states to the directory pages where you're listed. With 18 topics per state (28 times 2/3), that would yield a funnel of 90 pages leading to you. Now imagine if you were to duplicate that at the county level! When one also considers that [http://www.wolf-howl.com/google/google-love-affair-with-wikipedia/ Google loves wikis] -- that Google tends to rank wiki content higher than content from other sites -- it adds up to serious traffic potential. | Let's say you've linked the directory pages of five U.S. states to your résumé / user page, and linked about two-thirds of the topic pages of those states to the directory pages where you're listed. With 18 topics per state (28 times 2/3), that would yield a funnel of 90 pages leading to you. Now imagine if you were to duplicate that at the county level! When one also considers that [http://www.wolf-howl.com/google/google-love-affair-with-wikipedia/ Google loves wikis] -- that Google tends to rank wiki content higher than content from other sites -- it adds up to serious traffic potential. | ||
== | == Marketing appropriately on FamilySearch Wiki == | ||
*'''Use language reflecting [[FamilySearch Wiki:Neutral point of view|Neutral Point of View]]''' | |||
*'''When linking a wiki page to a web page outside the wiki, do it ''once''''' | |||
*'''Don't add listings or links of individual researchers to topic pages'''; add them to directory pages instead. In other words, don't add an entry to a topic page like [[Ohio Vital Records|Ohio Vital Records]] that says ''"Joe Genius is a professional genealogist who does fee-based vital records lookups in Ohio vital records. Click here to go to his user page and see his services and fee schedule." ''Instead, add to [[Ohio Vital Records|Ohio Vital Records]] a link to the directory page [[Professional Genealogists Who Specialize in Ohio Research|Professional Genealogists Who Specialize in Ohio Research]]. Then link from the directory page to Joe Genius' user page. | *'''Don't add listings or links of individual researchers to topic pages'''; add them to directory pages instead. In other words, don't add an entry to a topic page like [[Ohio Vital Records|Ohio Vital Records]] that says ''"Joe Genius is a professional genealogist who does fee-based vital records lookups in Ohio vital records. Click here to go to his user page and see his services and fee schedule." ''Instead, add to [[Ohio Vital Records|Ohio Vital Records]] a link to the directory page [[Professional Genealogists Who Specialize in Ohio Research|Professional Genealogists Who Specialize in Ohio Research]]. Then link from the directory page to Joe Genius' user page. | ||
*'''Don't use FamilySearch copyrighted materials or images''' in pages you make to promote your business. Some patrons may incorrectly interpret this to mean that FamilySearch endorses your business. <br> | *'''Don't use FamilySearch copyrighted materials or images''' in pages you make to promote your business. Some patrons may incorrectly interpret this to mean that FamilySearch endorses your business. <br> |
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